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Bluetooth Marketing

 

Proximity Marketing is a marketing technique for mobile content distribution to mobile phones and PDA devices. The key goal of Bluetooth Marketing is to reach customers’ mobile phones directly at zero cost per customer. It is the next generation of mobile advertising. Picture this: A customer walks by your storefront. An advert offering a discount immediately appears on their phone. Bluetooth proximity marketing allows you to reach out to your customers instead of waiting for them to come to you. Our mission is to empower any business through a new, innovative, low-cost and highly effective marketing channel. Turn your visitors into customers.

1.CihanBlue Lite searches for handsets
CihanBlue Lite hotspot scans for Bluetooth-enabled devices nearby.

2.CihanBlue Lite asks for permission
For every handset detected, CihanBlue asks for permission for sending files. Your customer will see a message similar to: Do you want to connect with [brand-name-here]?

3.CihabBlue uploads files
Once the user grants permission, CihanBlue Lite will immediately send content files. Thanks to multithreaded software architecture and multiple Bluetooth radios installed, sending files to one customer will not stop detection of new handsets of customers walking by the InfoTek Blu hotspot.

Bluetooth range
By default, CihanBlue Lite are equipped with Class 1 Bluetooth modules capable of connecting within the range of 200 meters, range however you should assume the selective range to be:

* 10-20 meters in closed spaces (stores, conference rooms)
* 15-30 meters in semi-open spaces (fairs, exhibitions, shopping malls, churches, schools)
* 20-200 meters on the open air (sport events, concerts)


Why Bluetooth Proximity Marketing Works?

What is possible?
* You can attract customers directly at the point of sale with a direct simple message: like “Today 15% off”, “Free Cofee” and instantly measure results of your campaign.

* You can broadcast content like wallpapers, ringtones, Java games with your advertisements inside.

* You can enhance popularity of your products or services, providing your customers with convenient and functional Java brochures they have never had a chance to use before.

How to prepare content?
* Images need to be resized to fit as many screen resolutions as possible (you can also use our Content Generator)
* Videos should be prepared in di?erent resolutions to support as many mobile phones as possible
* Music and Sounds: we recommend mp3 as the most supported format
* Product Brochures, Event Agendas, Multimedia Guides - we can develop them for you
* Problems? We’ll help!


What to send?
Bluetooth technology does not limit file formats by itself. You can send virtually every kind of file to your customers, taking care they are readable by handheld devices you address them to.

Most popular kinds of content
 * Images (jpg, png): 2D/3D Coupons, Wallpapers, Advertisements
 * Animations, Screen Savers, Short Videos (3gp): Movie Trailers, Commercials
 * Music, Ring Tones, Jingles, Sounds (mp3, amr)
 * Java Applications / Games / Presentations (most powerful features)

Supports all kinds of handsets models (including Blackberry, Nokia, LG, Samsung, Moto, HTC, HP, and so on)

What is the maximum size per file?
There are no technical limits regarding the file size, however you should ensure the Bluetooth communication is fast and easy. We advise not to exceed 200kB for pictures & music and 500kB for Java applications & movies. In every case you should minimize the file size if possible, lower file size guarantee better campaigns results.

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