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Today's Digital Marketing Trends

As attention and marketing budgets shift to online and digital brand touchpoints to reach an exponentially growing consumer base, more attention must be paid to how the brand experience is translated by a brand’s digital marketing partners. With growing opportunity comes increasing complexity. Cihan helps its clients deliver compelling and consistent brand experiences by providing exceptional digital marketing services that are characterized by great strategic thinking and creative on the front end and ROI and real action on the back.

Cihan deliver compelling digital marketing solutions in addition to the one mentioned earlier. Our strategic consultancy approach guarantees we build engaging relationships between brands and their audiences. Cihan is results driven; our award winning solutions are creative and impactful.

    • SEO
    • Pay Per Click
    • Display Advertising
    • Affiliate Marketing
    • Web Analytics & Reporting
    • Brand Strategy & Positioning
    • Print, DM & POS Collateral

SEO brings increased sales, increased profitability, and increased cost efficiency for our clients.Using our own implementation methodology which has been refined and sharpened over the last 7 years, we continually exceed client expectations. The five core areas of the Cihan search engine optimisation strategy are Keyword Strategy, Site Architecture, Content Optimisation, Link Building and Activity Report.

What SEO Services do we offer?

All of our SEO services are available as one-off consultancy projects or through an ongoing monthly SEO retainer. Our SEO Agency Services include:

  • Research & Strategy – we can use a range of online tools to identify the best keyword strategy for your site. Is your business seasonal? Do you get a better ROI from certain products or services? We can use these business considerations to underpin our recommendations
  • Strategic Validation & Competitor Analysis – are you targeting the right keywords? What strategies are your competitors following? Where will your site get the best return? These are the types of questions we can help you answer
  • Design & Build Analysis – if you are redeveloping your site and need validation whether it will be SEO-friendly, we can provide this assurance through extensive template and accessibility analysis - key elements of the site architecture. Our SEO experts are proficient with website code and can provide search engine friendly alternatives for best-practice execution
  • Content optimisation – we can optimise your site in-line with your target keywords either as part of an SEO set-up or as an ongoing activity
  • Link Building – we offer high quality link building services. Looking at your keyword

 

Get maximum return using PPC

Pay Per Click (PPC) is web based advertising, and a key method of online marketing. In a similar way that you may place an advertisement in a magazine to sell a particular product or service, Pay Per Click is a method for placing an advert on a website search network to help attract customers to your particular business offering.

Pay Per Click (or Paid Search as it's sometimes known) is an auctioning type system allowing advertisers to bid for their ranking within the Search Networks. When someone searches for a particular keyword or phrase within the Search Networks like Google, sponsored search results are displayed as a result. These sponsored search results then deep link the searcher through to a targeted and relevant website relating to the initial search term.

Pay Per Click advertising is the most targeted and cost effective form of advertising available. And being digital marketing, it's measurable and therefore incredibly accountable.

 

Audio and Video

A picture paints a thousand words. But so do audio and video. At Cihan, we can help you reach your audience with video adverts, video context and video promos using our robust social media suite. There are a mass of opportunities to broadcast your business using virals and webcasting. Perhaps you'd like a live broadcast of an event? A viral viewed advert of a product? Or a radio station to cement your brand?

Cihan have years of experience in providing rich, tailored multimedia platforms for your business. Social Media provides a great platform for creating fantastic content that helps to cement your brand identity, whilst simultaneously providing you with a built in audience who will spread the word.

We can help you create engaging viral content, optimise it so it can be found, and then get the word out until your audio and video is the talk of the web!

And once you're up and running we'll stay with you - providing complete management of your online presence, using bespoke software to help you to simplify your postings, and offer market leading reporting and analytics to measure the effectiveness of the campaign.

Blogs, Wikis and Forums

Social Media is more than just networks. The term can be applied to any interactive aspect of the internet - the so called "Web 2.0".

In an arena where every voice can be heard, to be listened to, you have to shout loudest and prove yourself to be an expert in your field.

Managing knowledge within your business and then disseminating it can put you at the forefront of your field. Creating a community where users can comment, share and add their own voice serves to increase trust and customer loyalty. Whether it's sharing web links, or hints and tips on your product and field

Cihan have a proven track record in creating and managing Forums, Wikis, Chat Rooms and Blogs that allow you, and your customer base, to express themselves, to learn and to share.

Instant Messaging

Back in the nineties, internet chat had a very bad name. In these enlightened times, however, it's a valuable tool that can give your company the edge. Whether it's live customer support on your website, customer ordering via a messenger service, or cutting your call costs with Skype, Cihan can advise and implement.

Because text chat is a "non-confrontational" form of communication, it can attract a raft of potential customers who, for one reason or another, don't want to visit or pick up the phone, but with the personal touch to make them feel valued and respected as an individual.

With video chat and free calling, services such as Skype can save you and your customers a fortune, both internally and externally.

Apps

Do you know Farmville? It may surprise you to know that Farmville has more unique users every day than Twitter. And that there were a billion downloads from the iPhone store in the first 9 months? Cihan can utilise the power of the mobile web to create social platforms, games and useful apps that allow your customers to integrate with your brand wherever they are, or whatever their social networking habits.

Measuring Effectiveness

Measuring Social Media Analytics: The biggest problem with social media is that it has, hitherto, been unquantifiable. Sure, you can see how many followers you have - but are they buyers, are they supporters, are they even part of your target audience?

Cihan uses a series of state-of-the art tools to monitor and report on what the Social Web is saying about you. Any mentions of keywords or combinations of keywords can be analysed and even backdated to 2007 - we can analyse their locations, ages - we can even tell if the comments are good and bad. All this information can be presented to you in a format to suit.

We can search for new followers too - targeting by the same demographics - age, location, interests. Early internet wisdom said "more followers is good". Not true. More relevant followers is good. And we can help you find them.

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