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Pay per Click

Get maximum return using PPC
Pay Per Click (PPC) is web based advertising, and a key method of online marketing. In a similar way that you may place an advertisement in a magazine to sell a particular product or service, Pay Per Click is a method for placing an advert on a website search network to help attract customers to your particular business offering.

Pay Per Click (or Paid Search as it's sometimes known) is an auctioning type system allowing advertisers to bid for their ranking within the Search Networks. When someone searches for a particular keyword or phrase within the Search Networks like Google, sponsored search results are displayed as a result. These sponsored search results then deep link the searcher through to a targeted and relevant website relating to the initial search term.

Pay Per Click advertising is the most targeted and cost effective form of advertising available. And being digital marketing, it's measurable and therefore incredibly accountable.

Whether you are trying to acquire new customers, generate more leads, or simply sell the product, paid advertising can come to your rescue. The advantage of paid advertising is that people are already searching for your product/service. As opposed to conventional  marketing, a paid search audience already has the intent to buy or learn more about your product.

Apart from the benefit of having qualified traffic, pay-per-click (PPC) advertising has many other positives. First off, it is easy to start. Setting up your account is simple; you can start off with a budget that you are comfortable spending. Secondly, PPC offers flexibility. You can test out different versions of ad copy, headlines, and call-to-actions. Lastly, paid ads are great way for increasing brand awareness. Even if people don’t click on your ad, just showing up in the search results for your key terms builds trust factor and brand recognition.

- See more at: http://451heat.com/2012/02/01/5-tips-to-better-optimize-your-ppc-budget/#sthash.UE7O3Sef.dpuf

Whether you are trying to acquire new customers, generate more leads, or simply sell the product, paid advertising can come to your rescue. The advantage of paid advertising is that people are already searching for your product/service. As opposed to conventional marketing, a paid search audience already has the intent to buy or learn more about your product.

Apart from the benefit of having qualified traffic, pay-per-click (PPC) advertising has many other positives. First off, it is easy to start. Setting up your account is simple; you can start off with a budget that you are comfortable spending. Secondly, PPC offers flexibility. You can test out different versions of ad copy, headlines, and call-to-actions. Lastly, paid ads are great way for increasing brand awareness. Even if people don’t click on your ad, just showing up in the search results for your key terms builds trust factor and brand recognition.

- See more at: http://451heat.com/2012/02/01/5-tips-to-better-optimize-your-ppc-budget/#sthash.UE7O3Sef.dpuf

Whether you are trying to acquire new customers, generate more leads, or simply sell the product, paid advertising can come to your rescue. The advantage of paid advertising is that people are already searching for your product/service. As opposed to conventional marketing, a paid search audience already has the intent to buy or learn more about your product.

Apart from the benefit of having qualified traffic, pay-per-click (PPC) advertising has many other positives. First off, it is easy to start. Setting up your account is simple; you can start off with a budget that you are comfortable spending. Secondly, PPC offers flexibility. You can test out different versions of ad copy, headlines, and call-to-actions. Lastly, paid ads are great way for increasing brand awareness. Even if people don’t click on your ad, just showing up in the search results for your key terms builds trust factor and brand recognition.

- See more at: http://451heat.com/2012/02/01/5-tips-to-better-optimize-your-ppc-budget/#sthash.UE7O3Sef.dpuf