shadow

Entreprenuership

Our blogs feature thought leadership on a wide range of brand and marketing issues, with a particular focus on helping companies achieve high performance. Here you'll also find blogs about emerging technologies and effctive digital marketing campaigns.

kid model

As attention and marketing budgets shift to online and digital brand touchpoints to reach an exponentially growing consumer base, more attention must be paid to how the brand experience is translated by a brand’s digital marketing partners. With growing opportunity comes increasing complexity. Cihan helps its clients deliver compelling and consistent brand experiences by providing exceptional digital marketing services that are characterized by great strategic thinking and creative on the front end and ROI and real action on the back.

Read more...

You’ve thought of a good idea to start a business. You’ve done your market research, prepared your business & marketing plan, ran through the financial figures. Everything looks good to go! But wait, you might want to design a logo and prepare some business cards. In this high-tech era, you will also need to have a website to showcase and publicise your products & services online. After a quick search online, you may notice that some companies claim to offer web design at a couple of hundred dollars, while some may go up to the thousands. This huge disparity leaves you with a headache. Why is there such a big difference? What should you do about it?

Read more...

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change. ” Charles Darwin. How much money are you losing because of poor website design?  Usability, the Content and the Visual Design, determine the success or failure of a web-site. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist. Conversions are where websites pay off. You must see your site as your laboratory! If you’re a blogger might want to gain more subscribers. If you run an e-commerce site …

Read more...
image

Brick-and-mortar stores are still relevant pieces of the retail industry. But just running an in-person store isn’t enough anymore. To drive more sales and quicker growth, it’s absolutely essential for brick-and-mortar stores to set up an online presence. Getting your store up and running online requires the right software, a solid web design, plenty of payment options and a coordinated marketing attack. Just having an online presence at all can do wonders for how you promote your products. And it’s easier than you think. Below is a five-step process to getting your brick-and-mortar store set up online.

Read more...
image

Viral has become a bit of a dirty word in marketing circles. It’s a word that is often used in an uninformed or unrealistic way and one that is guaranteed to send a marketer’s eyes rolling. It’s natural to want content that goes viral; the problem is that it’s impossible to make something go viral. Asking a marketer ‘can we make this go viral?’ is equivalent to asking a golfer ‘can you birdie every hole today?’ It’s something you can work towards, but you can never guarantee it. Of course some golfers have a better chance of getting all those birdies than others. And some types of content have a better chance than others of going viral. For digital insurance marketing, going viral might be an achievable target. Traditional insurance marketing is built on the idea of ‘what if’. What if you crash your car? What if a tree falls on your garage in a storm?

 

Read more...

We had two fantastic meetings yesterday, one with a client and one with a prospects. Both conversations were around expectations on the return on marketing investment. The first company was largely an outbound sales organization and the second was an large organization largely dependent upon database marketing and direct mail response. Both organizations understood, down to the dollar, how their sales budget and marketing budget are working for them. The sales organization understood that, with each salesperson hired, they could expect a substantial increase in closed leads. The second organization is starting to see diminished returns on direct marketing as they continue to fine-tune their efforts. They recognize that the opportunity is to move online.

 
Read more...